Alternata – Data Monetisation & Alternative Data, Executed
Alternata is a specialist data monetisation advisory firm based in Johannesburg, South Africa. We help businesses in Africa and emerging markets transform their existing data assets into sustainable, recurring revenue streams.
What We Do
We bridge the gap between data potential and commercial reality through proven frameworks, hands-on execution support, and deep market expertise. Built by practitioners who have led data monetisation inside major banks and retailers — we bring operating playbooks, not just presentations.
Our team delivers first commercial outcomes within 90–120 days, from concept to revenue.
Core Services
- Discovery Session – A focused, outcome-driven engagement to determine whether your data can generate real, compliant revenue. Learn more
- Data Readiness Assessment – Comprehensive evaluation of data infrastructure, gap analysis, and actionable recommendations. Learn more
- DPAF Certification – Data Privacy Accountability Framework assessment for POPIA and GDPR compliance verification. Learn more
- Revenue Share Calculator – Interactive tool to model potential revenue and compare monetisation models. Learn more
- Data Monetisation Playbook – Comprehensive guide covering data asset discovery, privacy frameworks, commercial models, and go-to-market execution. Learn more
- Supplier Data Playbook – Focused guide for suppliers in procurement ecosystems. Learn more
- Data Ideation Playbook – Structured methodology for generating and prioritising data product ideas. Learn more
- AI Data Monetisation – Helping data owners prepare, license, and commercialise datasets for AI and machine learning use cases. Learn more
Data Products Portfolio
Privacy-safe, revenue-generating data products built from real transaction, behavioural, and operational data:
- Private Markets Insights – Decision-grade intelligence for investors, lenders, and allocators with real-world performance signals.
- Supplier Signal Exchange – SME visibility and financing enablement using verified supplier data.
- Property Insights – Location, footfall, and performance intelligence for real assets.
- Gaming Insights – Independent spend intelligence for gaming operators and regulators.
- Informal Markets Insights – Economic visibility for informal economies and markets.
- Alternative Credit Intelligence – Next-generation credit signals beyond traditional bureau data.
- Wholesale Data Price Index (WDPI) – Benchmark pricing index for wholesale and alternative data assets across sectors. Learn more
Who We Work With
- Data Owners – Banks, retailers, telecoms, healthcare providers, insurers with valuable data assets seeking to monetise ethically.
- Service Buyers – Investment firms, researchers, consultants, lenders seeking alternative data for enhanced decision-making.
- Partners – Technology providers, data platforms, consulting firms looking to collaborate.
Industry Focus
Financial Services (banks, insurers, lenders), Retail, Health-tech, Telecommunications, Mobility, Public Sector.
Geographic Focus: South Africa, Sub-Saharan Africa, MENA (Qatar, Saudi Arabia, UAE), Europe, North America.
Key Facts
- First commercial outcomes within 90–120 days
- 5–10x ROI on data assets
- 100% privacy compliant (POPIA, GDPR)
- Revenue share model: 15–50% of net new data revenue
- Top performers attribute ~11% of revenues to data monetisation
- Software-like economics command ~28× EV/EBITDA vs ~8× traditional
Engagement Model
Phase 1 – Setup & Strategy: Fixed monthly fee to establish Data Monetisation Unit and launch first use cases.
Phase 2 – Revenue Share: Ongoing participation as data products scale (typically 15–50% of net new data revenue).