<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">
  <!-- Homepage -->
  <url><loc>https://home.alternata.io/</loc><lastmod>2026-06-08</lastmod><changefreq>weekly</changefreq><priority>1.0</priority></url>

  <!-- Core services & approach -->
  <url><loc>https://home.alternata.io/how-we-work</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://home.alternata.io/about-us</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/discovery-workshop</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://home.alternata.io/discovery-use-cases</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.75</priority></url>
  <url><loc>https://home.alternata.io/upskilling-enablement</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.85</priority></url>
  <url><loc>https://home.alternata.io/dpaf-certification</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.85</priority></url>
  <url><loc>https://home.alternata.io/ai-data-monetisation</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.85</priority></url>
  <url><loc>https://home.alternata.io/pet-enabled-collaboration</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.75</priority></url>
  <url><loc>https://home.alternata.io/accelerator</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/academy</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/education</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://home.alternata.io/exco-session</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Playbooks & whitepapers -->
  <url><loc>https://home.alternata.io/data-monetisation-playbook</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.95</priority></url>
  <url><loc>https://home.alternata.io/data-ideation-playbook</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://home.alternata.io/supplier-data-playbook</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://home.alternata.io/whitepaper/data-monetisation-valuation</loc><lastmod>2026-06-08</lastmod><changefreq>yearly</changefreq><priority>0.75</priority></url>

  <!-- Interactive tools & assessments -->
  <url><loc>https://home.alternata.io/revenue-share-calculator</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/readiness-assessment</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/readiness-questionnaire</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.75</priority></url>
  <url><loc>https://home.alternata.io/dpaf-self-assessment</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.75</priority></url>
  <url><loc>https://home.alternata.io/maturity-assessment</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.75</priority></url>
  <url><loc>https://home.alternata.io/wdpi</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.75</priority></url>

  <!-- Target audiences -->
  <url><loc>https://home.alternata.io/who-we-are-for</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.9</priority></url>
  <url><loc>https://home.alternata.io/for-data-owners</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.85</priority></url>
  <url><loc>https://home.alternata.io/for-service-buyers</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.85</priority></url>
  <url><loc>https://home.alternata.io/for-partners</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.85</priority></url>

  <!-- Industry verticals -->
  <url><loc>https://home.alternata.io/industries/retail</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/industries/banking</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/industries/insurance</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/industries/healthcare</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/industries/asset-management</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/industries/property</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>

  <!-- Content & insights -->
  <url><loc>https://home.alternata.io/insights</loc><lastmod>2026-06-08</lastmod><changefreq>weekly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/insights/from-customers-to-audiences</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://home.alternata.io/insights/data-monetization-examples</loc><lastmod>2026-06-09</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/ai-data-monetization-guide</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.85</priority></url>
  <url><loc>https://home.alternata.io/case-studies</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.75</priority></url>
  <url><loc>https://home.alternata.io/newsletter</loc><lastmod>2026-06-08</lastmod><changefreq>weekly</changefreq><priority>0.7</priority></url>
  <url><loc>https://home.alternata.io/faq</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.65</priority></url>

  <!-- Market, products & catalogue -->
  <url><loc>https://home.alternata.io/alternative-data-market</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.75</priority></url>
  <url><loc>https://home.alternata.io/data-products</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.8</priority></url>
  <url><loc>https://home.alternata.io/data-domains-catalogue</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>
  <url><loc>https://home.alternata.io/nexus</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Community & events -->
  <url><loc>https://home.alternata.io/community</loc><lastmod>2026-06-08</lastmod><changefreq>weekly</changefreq><priority>0.7</priority></url>
  <url><loc>https://home.alternata.io/events</loc><lastmod>2026-06-08</lastmod><changefreq>weekly</changefreq><priority>0.7</priority></url>
  <url><loc>https://home.alternata.io/data-collaboration-event</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.65</priority></url>
  <url><loc>https://home.alternata.io/health-data-event</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.65</priority></url>

  <!-- Regional -->
  <url><loc>https://home.alternata.io/us</loc><lastmod>2026-06-08</lastmod><changefreq>monthly</changefreq><priority>0.7</priority></url>

  <!-- Legal -->
  <url><loc>https://home.alternata.io/privacy-policy</loc><lastmod>2026-06-08</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>
  <url><loc>https://home.alternata.io/terms-and-conditions</loc><lastmod>2026-06-08</lastmod><changefreq>yearly</changefreq><priority>0.3</priority></url>
</urlset>
